Betfred Free Bet
Betfred offer new customers 'Double Odds' on their first bet. For example, if your first bet with Betfred is to back a horse at 8/1 and that horse wins, they'll pay out at 16/1.
Plus, on your second bet with Betfred you will receive a free matched bet up to £25.
Betfred's 'Double Delight / Hat-trick Heaven' football promo is offered on various big matches each week - bet on the First Goalscorer and if he goes on to score two or three goals they'll double or treble your first goalscorer price. For example, back Wayne Rooney to score first at odds of 4/1 and if he does, then goes on to score another goal, you'll get paid at 8/1. If he then scores a hat-trick, you'll get paid at 12/1 for your first goalscorer bet.
They also offer a 'Correct Score Crazy' football promotion. Place a correct score bet on any given match and if that bet becomes a winner from a goal scored during added time at the end of the game you will receive doubled odds on your prediction.
The latest Betfred innovation is a '30 Minute Limit coupon' where players bet on matches where they think there will be a goal in the first half an hour of a game, by either team. You can select between 3 and 15 matches and if you get all of your predictions correct you win. Correctly predicting the minimum 3 matches returns 4/1, while 15 matches are worth a massive 3000/1
Horse racing fans can take advantage of various exclusive Betfred offers. For example, if you have just one winner on a Lucky 15/31/63 they'll treble the odds for you on that winner. Thus, if you have a 6/1 winner on a Lucky 15 they will pay you out at 18/1 for your chosen single stake. A Lucky 15 is one of the most popular bets placed every day, where you select 4 horses - with four singles, six doubles, four trebles and one four-fold. The same offer also applies if you select 5 horses in a Lucky 31 or 6 horses in a Lucky 63.
Betfred also offer 'Super Bonus Races' with big bonuses on six daily races, where you can increase your winnings up to a potential 200%. If you pick a winning Lucky 15/31/63 or a victorious Yankee, Canadian or Heinz using their six listed Super Bonus Races, they'll pay out 25/50/100% on your total winnings: L15/Yankees - 25% bonus, L31/Canadians - 50% bonus, L63/Heinz - 100% bonus, increased to 50/100/200% on major race days. On top of this they also apply a 10% bonus to all Forecasts and Tricasts in the Super Bonus Races.
Their 'First past the post' and 'ammended result' guarantee on all UK and Irish horse-racing also ensures you don't lose out to a stewards enquiry.
In addition to these regular offers, Betfred also offer regular cashback offers which will all be listed here at bettingon.com. For example, for some big races they will refund your losing stake as a free bet, if your horse finishes second to the SP favourite.
Betfred was established in 1967 by Mancunian brothers Fred and Peter Done when they opened their first 'Done Bookmakers' shop in Salford aged just 26 and 21 respectively. By 1997 they had expanded to 100 shops and they now have a retail estate of over 1300 shops (making it the UK's fourth largest betting chain) as well as being the official betting partner of the new Wembley National Stadium since 2006 - operating betting booths for all England and FA matches, including the FA Cup Final.
According to accounts filed in December 2011 by parent company Lightcatch Ltd, turnover for Done Brothers (Cash Betting) Ltd for the year to March 27 was £4.1billion, a 17% increase on the previous year. Although ownership is shared, Fred runs the Done Bookmakers empire which was re-branded to Betfred in 2004 when the business launched it's website, in part to exploit Fred's big personality - working on the theory that punters love taking on a real person as opposed to a faceless corporation. Fred's face appears frequently and prominently in promotional material and his adverts are as direct as the man himself , selling a no-nonsense, opinionated, come and have a bet style.
In 1998 Done gained notoriety for paying out early on Manchester United winning the Premier League title, only to see Arsenal pip United by a point, reportedly costing him £500,000 and after the 2004/05 Premier League season he paid £1 million to fellow bookmaker Victor Chandler, after he bet that amount that Manchester United would finish higher than Chelsea (who actually finished 18 points ahead of United).
Clearly not learning his lesson, Fred again paid out early on all bets on Manchester United to win the league (with seven games still to play) in the 2011/12 season, but Manchester City finished as champions.
Fred named one of his racehorses The Bonus King - the nickname used in his betting shops and website to describe him and his policy of offering extra payouts on multiple bets. Betfred are also an innovative bookmaker, as demonstrated by the introduction of the highly popular 'Goals Galore' coupon in August 2009, where punters have to choose five games where they think both teams will score - up to £1m is bet on that coupon each week, forcing his rivals to copy the idea.
In 2011 the UK government announced that, following a six-month auction process, Betfred had won the race to acquire the state-owned Tote betting group, for a fee of £265 million. "I love racing and I believe we have the greatest in the world," said Done, who added that buying the Tote had been his ambition for years. "Over the coming months I will develop the Tote's relationship with the sport into a highly successful commercial partnership." As part of the transaction, Betfred was awarded an exclusive seven year licence to operate pools betting on UK racecourses and is acquiring the Tote's 517 shops, to marry with their existing estate of over 800 shops.
As a result, the totesport Cheltenham Gold Cup, feature race at the prestigious Cheltenham Festival, was renamed The Betfred Cheltenham Gold Cup and Fred said that sponsoring the race was "one of the proudest moments of my career."
The change, which marked Betfred's first sponsorship at Cheltenham, followed the renaming of three of the Tote's flagship Flat races: the Ebor, Cambridgeshire and Cesarewitch.
The Betfred Ebor is the most valuable handicap run in Europe with a total prize fund of £210,000, which was first run on the Knavesmire in 1843 and was first sponsored by the Tote back in 1976. The Betfred Ebor is the feature race on the final day of the four-day 'Welcome To Yorkshire Ebor Festival' in August, which also features the Betfred Melrose Stakes on the final day.
The Betfred Cambridgeshire and Betfred Cesarewitch were both founded in 1839 and the two events, both run at Newmarket's Rowley Mile racecourse (in September and October resepectively), have since come to be known as the 'Autumn Double'. Betfred offer a £100,000 bonus to any stable that wins both legs of the historic double (split so that the trainer receives £50,000 and the yard's staff share the remaining £50,000).
Other race sponsorships include every race on Aintree's Betfred Old Roan Chase Day in October, with the feature race the Grade 2 Betfred Monet's Garden Old Roan Chase and including others such as the Betfred Goals Galore Handicap Hurdle, the Betfred 1350 Shops Nationwide Novice's Handicap Hurdle and the Betfred The Bonus King Handicap Chase.
They also sponsor Nottingham, Sheffield and Kinsley dog tracks and two prestigious events at Nottingham, the Betfred Select Stakes and the Betfred Eclipse.
Betfred.com was recently re-launched and has a stylish new look complemented by a strong colour scheme. Visitors to the homepage are immediately met by crystal clear graphics displayed in large carousel banners detailing the latest offers and promotions from Betfred's range of online products.
Exploring further, players will discover the option to personalise the layout of the various games and promotions on offer, with the ability to toggle between grid and carousel views, adding a personal touch and saving all-important playing time. This is just one of several key changes made to the overall layout and navigational structure of the website to improve usability, with product-specific promotions pages and a new step-by-step lottery betting process. With the re-branding of the Cheltenham Gold Cup as the Betfred Cheltenham Gold Cup, they also added a betfredcheltenhamgoldcup micro-site with information, schedules and news leading up to their showpiece sponsored event.
A particularly nice feature of the website is their 'Football Predictor' which shows a pie chart for each game with the probability of results and scores based on statistical analysis. It also lists relevant stats and data for each team to help you in deciding which bets to place.
In 2013 they also launched a 'Premier League Centre', combining stats, previews of every game and breaking news, including info on injuries, head to heads and more.
There is also a very slick 'Interactive Racecard' section, which has all the daily racecards with a predictor for each race, along with a wealth of information on each racecourse, statistics, results, 'steamers' (what's being backed) and 'travellers' (which horses are making a long journey for a specific race).
For those looking for a gambling fix between real events, there's a 'virtual' tab in the site top menu offering 24/7 virtual horse-racing, greyhounds, motor-racing, speedway and football.
If you ever need help, the site also offers live chat functionality so that you can chat online to a Betfred representative without having to call or email.
Betfred Mobile App
Betfred mobile is available on the iPhone and iPad via an app available from the app store on iTunes. You can also access Betfred mobile from Blackberry's and Android phones as well as all other internet enabled phones by simpy typing: befred.mobi into your phone browser. From the mobile home page you'll be able to select sports betting, casino games or click directly to their Goals Galore markets.
Open a Betfred account online via the links above and you can then use this one account to bet with them on both your PC and mobile phone.
They have recently launched their 'Goals Galore' mobile web product - with three coupons available in an instant on your phone:
Goals Galore Long List - the original coupon featuring the widest selection of games ("when both teams score it's Goals Galore").
Goals Galore Bonus - choose from a selection of specially enhandced matched and receive increased odds and bigger returns.
Goals Galore Super Six - choose a minimum of three games from a maximum of six to get massively enhanced odds with the potential for huge returns.
The Betfred Mobile Lotto product offers better odds than the actual National Lottery and mobile lotto betting with Betfred is now only second to football and horse racing.
In May 2012 Betfred Mobile was announced as winner of the MGaming Innovation in Mobile award.
Betfred offer customers a free £30 Welcome Bonus to play bingo, when they deposit £10 - plus £10 to spend on bingo slots and side games.
The bingo community is a strong feature of Betfred's offering. There are community competitions such as Pet's Got Talent, Roomie of the Week and a Bingo Quiz night. There are also Birthday bonuses offered for loyal players. Facebook engagement is encouraged and the Fan of the month gets a personalised glass trophy and a £100 bonus.
Loyalty is also rewarded in the VIP scheme which earns you Betfred Loyalty Points. There are 6 VIP levels depending on your play for the month. At each VIP level loyalty points can be converted into Bingo bonuses or cash and playing side games also contributes to the VIP level.
New players at Betfred Casino get a 500% bonus - deposit or transfer £20 and play with £120.
Once you have claimed your welcome bonus you will be invited to join the rewarding Betfred Players Club as a Bronze VIP, offering you daily, weekly and monthly promotions, along with surprise cash drops and free games. The more often you play, the faster you climb the VIP ladder and get access to even greater rewards, more frequent reload bonuses with improved staking contributions and easier wagering. You will also benefit from improved comp point conversion rates, regular cashbacks, unlocked table limits and access to exclusive VIP hospitality events.
The casino at Betfred has over 200 games including all the card and table casino games you'd expect, such as blackjack and roulette, as well as slots, video poker, scratchcard and arcade games. Alternatively you can play the Betfred ‘Live Casino’ with real dealers streamed from a casino - who you can chat to whilst they're dealing. They also currently offer new Live Casino customers a £10 free bonus - with no deposit required.
One of their best games is an exclusive 30-payline John Wayne slot. With a classic Western soundtrack and cowboy-themed symbols, including, neckerchiefs, boots and stetsons, the Duke takes you on a journey through the Wild West, as he and his beloved horse, Dollar, lead you to straight to the reels.
In Febuary 2012 a Betfred Casino customer turned £1 into £5.1 million on the 'Betfred Beach Life' slot game, instantly becoming the biggest ever UK winner of an online progressive jackpot - and the third biggest ever worldwide.
Fred Done said: "As a bookmaker I get a real thrill out of turning somebody into a multi-millionaire at the click of a mouse. Thanks to Betfred Casino, our new multi-millionaire player can look forward to relaxing on the beach for the rest of their days and whilst it's not every day someone wins an incredible £5.1 million, there are plenty of other chances to hit the big time at Betfred Casino. Right now there are progressive jackpots totalling £2 million up for grabs and an incredible £832k waiting to be triggered in the lucrative Gold Rally jackpot slot."
Betfred offer a £25 welcome bonus for games players, which is added to customers accounts within 24 hours of their first login to real money play on Betfred Games.
They offer a large selection featuring favourites such as Monopoly Pass Go, Elvis, Rainbow Riches and exciting games like Midas Millions - where players can spin their way to a potential £1 million. With a whole host of classic card games, progressive slots and a range of niche, table and pub favourites, they’ve got games to suit every taste.
Monopoly Plus is our favourite - a 30-payline slot that includes two money-spinning bonus rounds and features all the old familiar icons, allowing your players to journey around the classic Monopoly board. It also boasts a pioneering new Level Up Plus feature which allows you to store your progress in the game's memory. They have also recently introduced a new Rubik's Slot, based on the the classic Rubik's Cube® game from the Eighties. However, this is a slot with a difference - it shuns your everyday reels and paylines, instead adopting the timeless 3 x 3 design of the world's best-selling toy and you can unlock prizes of up to £50,000 from the three visible faces of the animated cube.
Game players also benefit from 'Loyalty Lolly' at Betfred. For every pound wagered on their games, customers receive 5 points and as soon as their loyalty point total reaches 20,000, they can convert this manually to £5 in cash. To check how many Loyalty Points you currently have, and to convert them into cash, you need to go to the 'Games' channel, launch any game, click on 'promotions', 'Loyalty Points' and 'Convert'.
Betfred poker offers new players a 100% welcome bonus - matching customers first poker deposit up to a maximum of $2,000. The bonus is released into real money as players earn VIP 'Betfred Points' in poker games at a rate of 20 points = $1. All players have a total of three months to release their welcome bonus from the time and date of issue.
New poker players also get two $1,000 New Depositor Freerolls tokens, which run every other Sunday, plus each month there are VIP Club freerolls. All players automatically gain "Iron" level membership of the VIP poker club and can progress up the VIP ladder as points are earned, all the way to their elite 'Diamond' Level.
Betfred Payment Options
Customers can deposit into a Betfred account with all major credit and debit cards, including Mastercard, Visa, Visa Electron, Visa Delta and Maestro, plus ewallets Skrill (previously MoneyBookers), PayPal, Neteller and myCitadel wallet.