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William Hill

William Hill Free Bet

William Hill are offering new customers a free £25 bet if they use the promo code F25 when registering. Click on the button above or right to visit their website, open an account and they will match your first bet with a free bet to the same value (up to £25).

William Hill Promotions

William Hill offer the following on all football games:

Acca Insurance: Place an accumulator bet on 5 teams and if just one of your teams loses, they will refund your stake as a free bet (up to £50).

2nd Chance: Place a First Goalscorer bet and if your player doesn’t score the first goal but does score the second, they will refund your losing stake as a free bet (up to £50).

Bore Draw: Place a Correct Score or Double Result bet and if the match finishes 0-0, they will refund your losing stake as a free bet (up to £50).

William Hill also offer a 'Best Odds Guaranteed' promotion on all UK and Irish horse and greyhound racing - every race, every day. Thus you can take the price when you bet and, if the Starting Price return is greater, they'll pay you out at the bigger price.

William Hill Bookmakers

William Hill has a betting heritage of almost 80 years - William Hill himself was born in Birmingham in 1903 and after making money taking bets at greyound tracks he founded the business in 1934, originally as a telephone / postal betting service, where punters would send a bet with a cheque in advance of an event.

The business began to open high street shops in 1966, a few years after they were made legal. William Hill retired in 1970 and died just a year later, but his legacy lives on and there are now over 2300 betting shops in the UK that bear his name (which represents about 25% of the total number of licensed betting offices) and their annual report for 2011 showed group turnover of around £18 billion.

In 1998 William Hill were the first bookmaker to have a website with the launch of the online betting service 'Sportsbook', which was followed by williamhill.com in 2000. Their online operation now has over 1.5 million unique customers and whilst 75% of this business comes from the UK, they now have 26 different language / territory sites, which are available to over 175 different countries.

William Hill has had various owners over the years and was floated on the London Stock Exchange in 2002 at an offer price of 225 pence per ordinary share. The offer was over- subscribed in excess of 10 times and the share price increased to an all time high of 665p in Feb 2007. However share values in the industry have declined significantly since and they are currently trading back at around 260p (Ladbrokes are around 160p).

The business has continued to expand aggressively and in 2005 purchased Stanley Leisure PLC's retail bookmaking operations of 624 betting shops (along with absorbing their online site Stanleybet) which briefly took William Hill past Ladbrokes in terms of number of high street outlets, although the Office of Fair Trading made them sell 78 shops.

In late 2008 they announced that they were combining the online business with purchased assets of gaming software company Playtech to create William Hill Online, thus becoming one of the leading online gaming and sports betting businesses in Europe and in 2009 they moved their online division to Gibraltar.

William Hill market themselves as "The Home of Betting" and in 2010 they began to advertise this message on television in the UK for the first time, with commercials that in particular promote their breadth of in-play markets (to rather funky music). Indeed in-play markets are an area in which William Hill stands out, for example in 2011 they were the only bookmaker to offer point-by-point betting on every Wimbledon match.

It's a message that appears to be paying dividends as William Hill was announced as "Bookmaker of the Year" at the annual industry awards in 2010 and William Hill Online was given the prestigious "Operator of The Year" award at the 2011 eGaming Review operator awards, recognising their "dynamic fresh faced online gaming brand". In 2010 company turnover exceeded £16 billion.

They also sponsor a number of high-profile sports events including most recently being annouced as the 'Official betting partner' of the FA Cup and also as an 'official supporter' of the England football team. The deal is the first of its type for the betting industry and features a wide and unique range of image rights, advertising / promotional opportunities.

This deal adds to a sponsorship porfolio that already includes the William Hill Scottish Cup, the williamhill.com UK Snooker Championships, the William Hill Grand Slam of Darts Championship, the William Hill Greyhound Derby and their showpiece horse racing events - the William Hill King George VI at Kempton on Boxing Day (recently won by Kauto Star of a record fifth time), the William Hill Supreme Novices' Hurdle at the Cheltenham Festival and the William Hill Ayr Gold Cup (the richest sprint handicap in Europe).

Indeed the deal with Ayr Racecourse covers full naming rights of the entire three day Ayr Gold Cup Festival in September and sponsorship of the William Hill Ayr Gold, Silver and Bronze Cup's, plus the Doonside Cup, Ayrshire Handicap and Kilkerran Cup, whilst the King George VI at Kempton is feature race of the two day William Hill Winter Festival, with all 12 races sponsored by the bookmaker - including the williamhill.com Christmas Hurdle, Feltham Novices' Chase, Wayward Lad Novices' Chase and Desert Orchid Chase.

Their sponsorship of the Supreme Novices' Hurdle at Cheltenham includes sponsorship of a trial race for the Supreme - the Rossington Main Novices' Hurdle at Haydock.

William Hill are also the official betting partner for the Investec Derby Festival and shirt sponsors for Spanish football club Malaga CF - the closest La Liga club to their business base in Gibraltar.

Former Welsh professional footballer and Strictly Come Dancing star Robbie Savage, is the official sporting ambassador for William Hill and he offers weekly football tips via their podcast service, selecting special bets for which they offer enhanced odds and also promoting the William Hill products and community via his Twitter page.

Slightly less conventionally, for the 2010 General Election they also sponsored the 'William Hill Monster Raving Loony Party' for £5,000 as a PR stunt.

William Hill Website

The William Hill website cleverly balances a huge amount of information and markets with a very clean and easy to use interface - so users are not overwhelmed and can navigate to and place bets without fuss.

The sports homepage is headed with a top menu of links direct to each betting market and below are odds for the most popular live events, with tabs that show how many 'in-play' markets are currently available for each sport - and link directly to these markets.

Further down there is a list of upcoming betting 'highlights' alongside odds, followed by a series of event boxes - each detailing further betting opportunities and popular markets.

Whenever a user clicks on odds for a market a bet slip is populated on the right-hand side of the site, with a stake box and 'place bet' button. Bets can be placed instantly as a single, or further odds clicked to add more bets to the same bet slip as an accumulator or multiple bet. As bets are added the slip shows both the odds for a straight accumulator and the different types of multiple bets available, such as doubles, trebles, trixies and patents - including the number of bets each consists of, so that a stake can be added accordingly.

Below the bet slip all the latest William Hill promotions and features are listed for all of their products, as well as the latest news, previews and both audio and visual podcasts. In fact they offer a variety of interactive online media formats, including William Hill Radio which broadcasts three channels: live commentaries on their 'betting shop' service, news and previews for horse-racing on 'horse racing radio' and other sports via 'in-play radio'.

Alternatively customers can watch live UK and Irish racing via their RacingTV service simply by placing a bet of at least £1 on the race they want to watch. When a qualifying bet is placed, the race link will be available on their 'Live Streaming' page and users simply click on 'Click here to view your qualified races', then the link for the race they want to watch.

There is also a William Hill TV service called WHTV for account holders who can choose to watch hundreds of different sporting events including football, tennis and snooker - as it happens. Users simply need to be logged in and have a positive account balance or have placed a bet in the last 24 hours to watch.

Twitter fans can follow and interact with William Hill's media relations representative Kate Miller (@racingkate).

William Hill Mobile App

William Hill Mobile has three exclusive football betting offers for customers placing bets via their mobile, although they can use their existing online username and password to log-in.

Firstly mobile users get a 'Goal Scorer Second Chance' - if their chosen First Goal Scorer doesn’t score the first goal, but scores the second, Hills refund the losing stake as a free bet. Secondly, they offer a 'Bore Draw Money Back' refund for matches that finish 0-0 - returning losing Correct Score and Double Result bets as a free bet. Finally, if a customer places an accumulator and only one team lets it down, they refund the stake as a free bet.

There are William Hill apps for both the iPhone and Android platforms - all that's needed to get started is the free app and a williamhill.com account, whilst their mobile interface can also be accessed via mobile.williamhill.com on most other mobile browsers.

The Will Hill mobile sports home page has icons to allow users to click directly to horse racing, football, tennis and cricket betting, plus an A-Z icon for all other sports and there's also an 'in-play' icon as well as ones for the 'next off' sport and 'promotions'. Clicking odds for any event will populate a bet slip at the bottom right of the screen and clicking on this allows the user to add their stake and place the bet.

Customers with iPhones can also download an innovative William Hill 'Shake-a-Bet' App via iTunes. Once downloaded they simply pick how much they want to bet, how many selections they want to cheer on, how much they're aiming to win...and the app does the rest. This isn't a random selection - the app will only choose things that plenty of people are already betting on and it will always look for relevant events that are coming up soon.

If the user doesn't like all the selections it suggests, they simply hold the ones they like and re-spin the ones they don't. For example, if the market chosen is 'First Goalscorer' in a Liverpool v Manchester United match they can keep the market and just respin the player.

William Hill Financials

Financial betting is available to both beginners and more experienced financial bettors via William Hill's 'Day Trader' service, which allows their customers to place bets on the movement of financial markets including Commodities, Market Indices, Forex Exchange pairs and Market Equities via an innovative and user friendly application.

William Hill currently offer a 'Risk Free' trial to financial bettors - new users who don't make a profit in their first days trading will be refunded up to £25 of their first days losses.

Day Trader offers a wide range of markets to trade on with up to 132 different betting opportunities available at any one time, offering both traditional Fixed Odds Financial Betting and Binary Betting.

Through the bet slip feature users can see the close-out value of any of their open trades and it allows them to close out any of their open positions until the time the market closes. As soon as a bet is placed they will give a moving offer price for the bet and if the market goes the customer's way they can cash in to secure an early profit or - if the market turns against them - they can cut their losses and close out early to get some of their stake back.

The William Hill Financials client includes interactive graphs showing the movement of various financial markets and also tracks the progress of any open bets. Users can also view the trading history of the selected financial market for the current day and last 3, 6 or 12 months. To assist further, there is a live news feed function with news updates relating to important financial announcements and there is also a 'Most Popular Bets' graph which shows how other customers are currently betting on markets, so users can choose to follow the crowd or buck the trend.

William Hill Games

There is a £20 welcome bonus for players who stake £100 on the wide range of William Hill Games. This is irrespective of whether they win or lose, but players should check that there is a bonus bar alongside the games as this offer excludes games where the bonus bar does not appear, such as Top Trumps.

Games include slots such as The X Factor, The Million Pound Drop and Spider-Man, plus arcade favourites such as Deal or No Deal and Bejeweled.

William Hill Poker

William Hill Poker will match new players' first deposit with a 200% bonus, up to £1250 in bonus dollars - which they release at a rate of $5 for every 350 'WH Points' earned.

Players can view their bonus dollars and see how close they are to releasing the next $5 increment via the Poker lobby, by clicking on the 'Bonuses' tab in the menu.

WH Points can subsequently be used for other player benefits, via a VIP scheme that offers cash back, entry to freerolls and tournament vouchers.

William Hill Casino

William Hill offer new casino players a first deposit bonus, depending upon how much they first deposit into casino. Players who deposit up to £34 get a 25% bonus and those who deposit more get a 100% bonus - up to £150. They also offer a £300 'High Roller' bonus for those players who make a first deposit of over £1,000.

In order to withdraw any winnings won from this bonus, players must wager at least x 20 their deposit and bonus amount. For example, if their first deposit into casino is £150 and thus a £150 bonus is applied, a minimum of £6,000 (£300 x 20) must first be staked.

There is also a 20% loyalty deposit bonus for casino customers, which is paid instantly up to once a day and up to 5 times a week - to a maximum of £175 per deposit / £3,500 per calendar month (minimum wagering requirement x 15 deposit and bonus amount).

The casino at William Hill has a mixture of table and cards games, as well as slots, video poker, scratch cards and fun 'casual' games such as 'Frankie’s Fantastic 7' where players place bets on different horses, which move forward depending on which playing cards are randomly drawn. Some of the horses have less distance to run, reflected in their odds, and players can back different horses at odds of up to 13/1, or a group of three at even money.

We also liked 'mini-roulette' - just 13 numbers to choose from instead of the normal 37, with six reds, six blacks and the green zero, allowing players to hit more often.

Alternatively there is William Hill Live Casino offering blackjack, roulette and baccarat with live dealers, where you can see the cards being dealt and wheel spinning for real.

There is an additional £25 bonus for Live Casino - players have to deposit at least £25 into their William Hill account and turn it over 8 times (total stake £200 or more) on Live Casino to be eligible. Once they have met this turnover requirement they need to contact the William Hiil Customer Services team who will credit their account with the £25.

William Hill Bingo

William Hill Bingo incentivise new players in two ways: a £25 new player bonus is available when £10 of tickets are bought in the first week of registering, plus new players also receive an invitation to the 'Arrival’s Lounge'.

This is a private room open for one week after registering which offers free games every day and the chance for newbies to win a share of £1,500 in prizes.

There is also lots of free bingo at William Hill - four hours on Monday's and every half-hour on Thursday's (between 10am and 11.30pm). Then Saturday is 'All Day BOGOF', with 2 tickets for the price of 1 throughout the day in the Community Room.

Their bingo loyalty scheme is called Bingo Club - loyalty Points are collected when playing bingo, slots or scratchcards and can then be cashed in for either bingo bonus money or games bonus money.

William Hill Payment Options

Accounts at William Hill can be funded via all major debit and credit cards including Visa, Mastercard, Electron, Laser, Entropay and Diners Club. They will also accept Quick Cash, PaySafeCard, Ukash, Western Union, Bank Transfer and the following ewallets: Paypal, NETeller, Skrill (MoneyBookers), ClickandBuy and Click2Pay.