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Launched in March 2008, 888sport is an international sportsbook operated by Gibraltar-based Cassava Enterprises, offering localised sports betting via a number of language specific websites that cover the UK and Ireland, plus various other European countries.

Cassava Enterprises ia a subsidiary of the 888 Group, founded in 1997 and one of the world’s largest online gaming entertainment providers with over 10 million customers. 888 Holdings (originally Virtual Holdings Limited) was founded by two pairs of Israeli brothers, Avi and Aaron Shaked and Shay and Ron Ben Yitzhak and was listed on the London Stock Exchange in 2005. Currently the Shaked brothers own around 50% of the parent company, while the Ben Yitzhak family owns around 13%.

The launch of 888sport in 2008 added sports betting to their established online casino, poker and bingo products and was thus a significant milestone for 888 Holdings, as the company became a comprehensive provider of all gaming segments. In 2010 the entire 888 brand was updated to reflect these four core products.

888 has entered into various sponsorships in recent years, including being headline sponsor of the World Snooker Championships and Premier League Darts, plus shirt sponsors of Middlesbrough and Sevilla football clubs. Currently 888 sponsor former Australian cricketer Shane Warne - who promotes 888sport and poker, whilst Fontwell Park racecourse in West Sussex is sponsored by 888sport.

888sport Website

The 888sport website has a slick and modern new look with a distinctive orange and black colour scheme. Sports betting and all other markets are listed alphabetically in the left-hand margin with their other products and promotions on the right-hand side of the site, offering a simple and user-friendly experience. The focus of the site is the central carousel banner detailing the latest markets and betting opportunties, followed by an extensive list of links to live and upcoming markets, so it's easy to find and place your bet quickly.

The 888sport site also incorporates a 'Racing iCard' with daily racecards and a predictor for each race, along with data on the racecourses, statistics and horse-racing results. You can 'bet and watch' racing live via the iCard wherever you see the TV icon.

888sport Zone is a blog which includes insight on upcoming sporting events and markets. Every week, ex professional footballer Steve Claridge gives his tips for the weekend’s Premier League games, whilst 888sport's betting expert Ed "The Head" Nicholson, offers his insight into a huge variety of sporting events. Of course, when it comes to cricket, you also get to read the opinions and advice of 888 sponsored Australian cricketing legend Shane Warne - so long as you don't mind the occasional bit of pommie bashing!

The blog is also the place to find competitions, videos and podcasts. For real fans there is also an 888sport facebook page and @888sportbets twitter feed: twitter.com/888sportbets.

888sport Mobile App

To bet on 888sport mobile you must open an online 888sport account - you can then use the same username and password to bet on your mobile phone.

Make a first bet with 888sport Mobile and they'll give you a £5 no lose bet - once you have already placed 3 online bets of at least £5. Place a bet of at least £1 on 888sport Mobile and if it loses they'll refund your stake (up to £5).

The 888sport mobile app allows you to bet on all the sports you would online with clear icon images to direct you straight to each market. There's also live betting so you can even place bets whilst you're watching an event.

888sport VIP

888sport offers a dedicated VIP service for loyal customers and their most valued players can receive lavish five-star treatment. They have dedicated VIP account managers and a specific VIP promotions page on their website - with VIP's receiving invitations to full hospitality sporting events worldwide.

888sport Games

There are well over 100 different games to play on 888sport Games, from Top Trumps to Deal Or No Deal, Call of Duty to the Incredible Hulk. There are also classic table games, sports games including virtual horses and dogs, plus HiLo and scratchcard games.

888 Poker

888poker offer customers $8 free immediately upon registration with an instant $2 in cash and $6 in tournament tickets, plus 10 x $8 gifts as you collect Status Points. For every 250 points earned your will get a further $8 gift of $2 in cash and $6 in tournament tickets.

Shane Warne is the face of poker for 888 both online and in regular TV advertising campaigns. Since retiring from Test cricket, he has made a name for himself as a poker player, representing 888 at international poker tournaments, including the World Series of Poker and Aussie Millions.

The recently upgraded 888poker download software offers players unique features including 3D table graphics and 'PokerCam' tables - where you play face-to-face with webcams and see and interact with your opponents using video chat. There is also a no-download 888poker client for Mac and Linux users.

888 Bingo

888 Bingo offers new players a 100% cash match bonus on first deposits - up to £100, plus a 50% cash match bonus on all other deposits of between £20 and £100.

The loyalty scheme begins when you first sign up and you are able to win loyalty points (LPS) by playing games and getting involved in the bingo community.

One promotion - the monthly Team Bingo Tournament - offers the chance to win 1 million LPS, the equivalent of £1000. Each team of 4 bingo buddies aim to score the most bingos during the month and the team with the most win the tournament and the huge prize.

The Loyalty scheme also boasts a Bad Beat Bonus. Each time a player doesn’t win at least 5 games in a row, and staked £5 or higher in each game, is given back a bonus of 50 LPs. Also Mondays are key for loyalty bonuses with double loyalty points for all chat games played between 4-6pm.

888 Bingo also features free bingo called Free-4-All which gives away £6,000 every month.

888 Casino

For casino, the bonus is up to£888 no deposit bonus, depending on the spin the wheel result, same for the welcome package, it's up to £1500 (first deposit 100% up to £100 + 30% up to £350 on the next 4 deposits)

They also offer casino loyalty bonuses depending on the number of points you’ve earned in the previous qualifying week, with casino bonuses credited each Wednesday.

888 also offer the very first web based 3D Casino where you can create customise your own avatar, chat, make funny gestures at other players and play roulette, blackjack, slots and high rollers rooms.

888sport Payment Options

Accepted deposit methods (that can also receive withdrawals) include all major credit and debit cards - Visa, EntroPay Visa, Mastercard and Laser cards. When customers deposit to their 888sport.com account, their credit card will be charged by Cassava Enterprises (Gibraltar) Limited. They also accept Chinese Debit Cards, eNets, CashUp, ClickandBuy, Neteller, Paypal, Skrill (Moneybookers), WebMoney, Ewire and Bank Transfer.