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Paddy Power

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Paddy Power Risk Free Bet

Risk Free 20:  New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.

Paddy Power Controversy

Love them or loathe them for their shameless self-promotion, guerilla marketing tactics and sometimes insensitive / borderline inflammatory approach, Paddy Power are a bookie whose dogged refusal to conform enables them to stand out from the pack. Whilst, from a branding perspective, they attempt to be perceived as a 'lovable rogue' rather than being seen to be offensive, a nuisance or reckless, there is no doubt that they revel in the in the notoriety they have acquired. 

They are also sponsors of the Paddy Power Imperial Cup, a two mile handicap hurdle run at Sandown the Saturday before the Cheltenham Festival. Paddy Power offers a bonus of £75,000 to connections of any horse that wins this traditional Festival curtain raiser and then any Cheltenham contest the following week.

Paddy Power Website

Unsurprisingly for a fiercely Irish brand, the Paddy Power website - launched in 2000 - is prominently green, white and orange.

Simplicity is the keyword of their site design, with the latest promotions and special offers prominent at the top, followed by direct links to live events, upcoming races and the most popular bets at the time.

Look out also for their Specials boxes - as mentioned Paddy Power are renowned for their money-back offers and you'll nearly always find one or two concessions prominent online. There are also 'Pimp That Bet' and 'Power Play' boxes, offering you the opportunity to boost your potential winnings by adding popular bets to your bet slip or via enhanced odds on specified bets.

The 'Live Betting' tab in the top menu takes you directly to in-running betting and all in-play matches from all sports are listed in a single coupon so that you can easily find the event you are looking for, or bet across multiple events. There is also a financial betting section within the live betting area - for those who wish to bet live on the stock market.

A particularly unique feature of the live betting section is the ability to drag and drop page items to achieve the layout you want. For example, if you prefer certain markets to sit at the top of the market list, simply click and hold down your cursor over the item header area. Then drag the item to a highlighted area and drop it - your preference will be remembered for the rest of your visit.

The Paddy Power website offers the widest range of betting markets on non-sporting and novelty markets, such as he outcome of popular TV events, betting on the Royal Family and election results. In the past, it has offered odds on the next member of the Irish parliament to use the F-word and the existence of aliens.

A bit of blarney is inevitable of course and the Paddy Power homepage always includes a fair bit of irreverent 'chat' about upcoming events. Quite often in the event boxes they'll offer their forthright opinions and they rarely hold back, but it's always done with a bit of humour.

Other features of the Paddy Power website include a blog called 'Over the line' which they describe as 'our own warped slant on the world...bashing those who need to be bashed and always having some fun and not taking things too seriously.'

The blog includes plenty of banter about hot topics and major events, amusing YouTube clips, competitions, spot prizes and an opportunity for customers to interact with them. Their website therefore has a community feel - making paddypower.com a more entertaining destination than certain 'stuffier' bookmaker sites.

For those who want to stay up-to-date with the latest Paddy Power blog updates, there's the opportunity to subscribe by email and, inevitably, there is a Paddy Power facebook group and twitter page (@paddypower). The blog also includes a link to 'Paddy Power Podcasts', available via iTunes.

The Paddy Power Sports Streaming Centre is available via the 'Watch Live' menu tab, where you can see live video streaming of up to 3000 sporting events a year. There is also a 'commentary' tab wth live horse racing commentary available from the UK and Ireland, in text or audio - ideal if you're not able to watch a race on TV. Audio commentary also includes live greyhound races from all daytime and evening BAGS meetings, and is available from 10:00 - with pre-race previews and analysis.

There are also audio football previews with match reports (half and full time) and results round-ups for all games involving clubs in the English Premiership.

Whatever your sport you can also use the Paddy Power website to check results via their 'Results Centre'. Select a date, sport and event and the result will pop-up instantly. The results centre also includes a comprehensive football stats section, with every vital statistic you'll need on the major football leagues around the world.

One very useful feature is the Paddy Power Bet Calculator which you can find in the menu under 'calculator'. From this you can calculate each-way or win only returns for all variety of bets including singles, doubles, trebles, trixies and yankees.

Finally, if you want to go Paddy crazy, either add the 'Paddy's Toolbar' news feed to your pc or select their customizable start page as your browser homepage. This is effectively your personal digital newsstand which you can tailor to display news, blog, podcasts and photo feeds - ideal for the serious sports fan and gamblers.

Paddy Power Mobile App

Paddy Power Mobile is familiar to many from their TV advertising campaigns, which parody pretentious mobile phone commercials with models talking sensually and revering a mobile - before being interrupted by a straight talking Paddy Power rep who grabs the phone and tells us to use it to bet, emphasising Paddy Power's no-nonsense attitude.

Paddy Power was the world's first bookmaker to launch iPhone and iPad apps, which are available from the app store on iTunes or by scanning the QR code on their website.

Their mobile product is also available on Blackberry, Android and Nokia Ovi, as well as all other internet enabled phones and more than 20% of Paddy Power sports betting transactions are now placed on mobile.

Whatever your phone, simply register online and you can access your account on the move - it's easy to log-in and navigate around the various markets and quick deposit is available from the bet slip if you have insufficient funds.

They also offer casino games for mobile users, with all their most popular table games and slots available for you to play on your phone.

Don't worry if you don't have a smart phone, if you have an online Paddy Power account you can bet via paddypower.mobi on just about any phone that can connect to the internet.

Paddy Power Payment Options

Customers can deposit with all major credit and debit cards, including Switch, Laser, Maestro, Electron, Visa and MasterCard. They also accept payments via PayPal, Ukash, Neteller, PaySafeCard, Entropay, Skrill (previously MoneyBookers), bank transfer, cheque and even cash - which can be deposited straight into an online account via any Irish, Northern Irish or Scottish Paddy Power shops.

They accept customers from around the world and deposit options are displayed upon registration to those located outside of Ireland and the UK.